Latest News & Updates

Water Opportunities and Water Conservation Act

Does Ontario have what it takes to become a global leader in water technology? The world is about to find out.

Hot on the heels of the lauded Green Energy Act, Ontario’s new Water Opportunities and Water Conservation Act aims to secure a significant role for the province in the estimated US$400-billion global water industry.

Why here, and why water? “We live in an increasingly thirsty world. There are billions of people who will need access to clean drinking water, and Ontario has a global reputation for providing it,” says Minister of Environment John Wilkinson. “We see an opportunity to leverage our international status and solve a global need while creating jobs here in the province.”

To bolster homegrown water technology development and export, the government has set aside up to $5 million over three years for the Water Technology Acceleration Project (Water TAP).

“The emerging cleantech cluster in Ontario is a pretty critical piece of our economic future,” says Glen Murray, Minister of Research and Innovation. The ministry’s task will be to oversee WaterTAP, a non-crown corporation that will help make connections between entrepreneurs, academics, investors and customers. “WaterTAP is focused on trying to bring industry together, and identifying possibilities for partnerships,” says Murray.

During the Act’s development stages, several groups (including Ecojustice, Great Lakes United, and Green Communities Canada) formed to launch the Ontario Water Conservation Alliance (OWCA), figuring that if the province wants to talk the talk, it must also walk the walk. In April 2010, OWCA called for the provincial government to include a strong conservation and efficiency theme.

Several stakeholders gather minutes after the Act is passed. L-R: (back row) David Rudolph, University of Waterloo’s Water Institute; Minister of Environment John Wilkinson; Premier Dalton McGuinty; Brenda Lucas, MOE. (front row) Kelly Brown, MOE; Brent Wootton, Fleming College’s Centre for Alternative Wastewater Treatment; Theresa McClenaghan, CELA; David Henderson, XPV Capital; Marc Bracken, Echologics. Credit: Jenna Muirhead

The Province listened. “We’re water hogs,” admits Wilkinson. “We use more water per capita than almost anywhere in the world.”

Recognizing that the group’s platform made sense, the government amended the title of the proposed Act (originally referring to “opportunities” only) to include the word “conservation.” The Act now requires water efficiency standards for consumer products, water use goals, and standardized information about water use on bills. “We’re blessed with an amazing treasure in Ontario. We want to empower consumers to conserve more water,” says Wilkinson.

As the Act passed in November, its champions celebrated the victory, but cautioned that the real work was only just beginning. “We have more work to do as we enter the implementation phase of this legislation,” said Theresa McClenaghan of the Canadian Environmental Law Association. “We must ensure the best possible outcomes.” — Kerry Freek

“Visionary legislation—forward-thinking in its support of technology development and comprehensive in its approach to conservation.”

Scroll to Top